We create innovative, end-to-end web solutions for EAPs.
Let's see what we can do for you.

We create innovative, end-to-end web solutions for EAPs. We also specialize in engaging, leading-edge self-help resources.

Personal Advantage
Our flexible, versatile platform serves more than 20K resources in both English and Spanish in the areas of health, emotional wellbeing, relationships, financial, legal, and personal/professional growth. Resources include courses, assessments, forms, calculators, quizzes, videos, articles, and much more.

We have crafted a highly customizable platform that can be manipulated to integrate seamlessly into your existing brand. Clients truly come to understand our motto, Get What You Want, when we show them what we can do (which is, of course, whatever they tell us they want).

Student Advantage
The quirky, college freshman counterpart to Personal Advantage, Student Advantage is our answer to the issues modern college students face. The perfect compliment to your Student Assistance Program, Student Advantage offers the resources real students need, from freshman dorm concerns to balancing work and family when you return to school as an adult.

The Resilience Journey
An engaging, interactive experience that takes you on an enlightening journey that will open your eyes to your life's purpose while teaching you about the five core components of resilience: purpose, self-reliance, perseverance, equanimity, and existential aloneness.

This two-hour program is available online and merges seamlessly into Personal Advantage.

Work Life Training
Life Advantages developed a proprietary Learning Management System (LMS) in 2005. We have served over 150 unique training courses to more than 100K end users since its launch. We currently offer 64 off-the-shelf, soft-skills training courses on our LMS, as well as custom trainings built just for clients. We are also happy to announce a robust expansion of the Training Center that will include more than 100 new training titles.

We have also worked with clients to develop custom trainings ranging from EAP orientations to Workplace Drug and Alcohol Awareness. Courses may include interactive elements, audio, graded tests, policies, completion certificates, and more.

Work Life Webinars
We offer live monthly webinars with field experts that include a 45 minute talk and a 15-minute, moderated question and answer session. Our experts speak on topics ranging from emotional intelligence to estate planning. All of the speakers in our stable are experts in their respective fields and seasoned presenters. All of the talks are recorded and archived for users to view on-demand at any time (along with downloadable materials from the presenter). Our webinar series has helped many clients increase utilization and we are proud of the consistently great feedback we receive from attendees.

Our motto is: Get What You Want. We achieve that for each and every customer using the following guideposts:

We have continually developed new products and services to stay relevant and current in an ever-changing industry. We are always eager to find the next great solution.

All of our content, interactive resources, and online self-improvement and training tools are best-in-class. We license everything from premiere vendors (like Krames Staywell, Educated Investor, NOLO Legal Press, NBC Universal) and when we can't find what we need we work with industry experts to create it ourselves.

Our motto says it all: Get What You Want. Just ask our clients and they'll tell you: we love to say yes. We're open to new ideas, custom solutions, and wild collaborations.

We also pride ourselves on the absolute best service around. Our account management, operations, and content teams work together to proactively and reactively address all of our clients' needs as quickly as possible.

We use technology and efficiency to our advantage. Our products are unique and customizable, but still competitively priced. We value long-term relationships over short-term profits and we'll prove it to you.

While everything we create is innovative and high quality, we want to make sure it looks great, too. Our design team works hard to use emerging design trends to make our products shine.

Founded in 2000, Life Advantages is an innovative technology company that has partnered with more than 70 EAPs in the last 15 years to create unique, customized solutions. We currently provide our products to more than 30K employer groups, covering more than 7 million lives.

We are a small, but mighty, team of innovators with decades of experience in the EAP industry.

Alma Pitchford: The Storyteller
Alma designs and enhances training courses, adding interactivity and media to make training into an engaging experience. After over five years working in Higher Education, she’s excited to not have Finals Week looming in the air. A self-professed techie, she is frequently outnumbered by computers or cameras or tablets! A new transplant to Florida, she may say she doesn’t miss the snow - but we don’t know for sure. When she’s not making media or deciding what trainings should look like, she is knitting, gardening, dancing or consuming media (hey, it’s research!)

Delvina Miremadi-Baldino: The Professor
Delvina, otherwise known as Dr. D, spends her days reading, researching and creating new products that take research-based concepts and transform them into engaging, easily digestible tools and skills that will teach people to live more resilient lives! Her extensive training in education and psychology (human development, educational leadership, and positive psychology) places her at the forefront of promoting resilience and wellbeing. Before having the privilege to work at Life Advantages, Delvina worked for the Department of Psychiatry at Children’s Hospital, Boston. Delvina likes to refer to herself as a lifelong academic but others usually just call her crazy. She has earned her B.S., Ed.M, and Ph.D., and she is a Certified Positive Psychology Practitioner and Coach, with more to come! When she’s not researching or creating tools to educate, she is most likely savoring every laugh, snuggle and tantrum with her two adorable toddler boys, out for a run, or enjoying a peaceful dinner (+ wine) with her husband once the boys are asleep.

Elaine Tragni: The Explorer
Elaine most recently served as a Senior Account Executive for a leading national employee assistance program with a diverse clientele of Fortune 100 corporations, universities, law firms, hospitals and healthcare organizations. She efficiently implemented a training department by integrating data systems and branding transition across five company acquisitions. Ms. Tragni applies a strong customer service and solutions-focused orientation to her management role, and consistently provides prompt and competent responses to her colleagues and clients. She is pleased to apply that skill set in her new role as The Explorer (aka the COO) of WorkLife Training Institute.

Prior to her career in the EAP industry, Elaine worked for over 15 years in the fields of marketing and sales. As an Assistant Director of Sales with a major US and International airline, she managed over 49,000 travel agents as part of a sales promotion program throughout the US and South America.

When she isn't working, you can often find Elaine cooking at her youngest son's collegiate football games or for Sunday dinners with her husband and two other sons.The Explorer calls Katonah, New York home.

Eric Steiner: The Fixer
Eric wears many hats for the company, shifting roles between providing creative direction and program management for in-house projects to offering ideation, communication support and project oversight for clients. Closing in on 20 years of working exclusively in the online realm (having survived the grim, frame-happy landscape of the dot.bomb era), his childhood dreams of living in a cyberpunk future are nearly achieved. When not running operations from his remote location in the Atlanta Sprawl, he spends his time slinging sentences and pushing pixels to craft imaginary worlds.

Erin Griffin: The Interpreter
Erin works on making everything around here sound good and look good, and enjoys peering through her creative and editorial lenses equally. She brings nearly 20 years of work in communications to the group (more than half of which have been spent at Life Advantages). She loves working in downtown St. Petersburg, just a few miles from where she grew up (though the city is a lot different, and a lot more interesting, these days). When she isn't working, she likes picking up the Legos her toddler leaves everywhere, cooking, and learning to be a silversmith.

Josh White: The Renaissance Man
Josh had successful forays as an installation technician and field services manager before deciding to revisit an early penchant for coding. Prior to graduating last year, he convinced Life Advantages to hire him from 3,000 miles away. Subsequently, the same week he started his new career he moved his wife, Ana, and his sweet toddler, Jax, across the country. This year, he and Ana welcomed their second son, Sam, into their lives. When Josh isn’t putting his new skills to work at the office, he’s stealing power naps anywhere he can.

Kyle Zipp: The Master Builder
Kyle spends most of his time in notepad and databases making sure the websites and software at Life Advantages are functional and optimized, both for clientele and colleagues. Although Kyle has only been at Life Advantages for a couple of years now, he has dedicated more than half of his life to coding. The satisfaction of beginning a project with a few fragmented pieces and ideas to building a completed product started with building LEGO sets as a child. As an adult, his passion for both LEGO and developing advanced software continues.

Lisa Hariraj: The Detailer
Lisa has been happily becoming a Jill-of-all-Trades at Life Advantages for the last seven years (but luckily isn’t feeling the seven-year itch). Her eagle eyes make her the best candidate for overall quality control. Her strong suits are problem solving on the fly, keen insights, quick execution, and excellent editing capabilities. Lisa is glad her psychology degree landed her a job in close proximity to the Life Advantages’ offices (where she was quickly hired away!) When she isn’t learning new skills, she enjoys art, singing, and a wide variety of engaging activities with her energetic, young son Cairo (The Musician).

Mark East: The Visualizer
Mark spends his time taking concepts and ideas and turning them into visual reality. He brings 16 years of expertise in brand and corporate identities, web design, advertisements and sales collateral for professional services, high-tech industries and promotional events. He has worked with everyone from P. Diddy to a gypsy jazz guitarist. In his spare time he is chasing around his son introducing him to 80's movies (Star Wars and Gremlins are his favorites) and doing home improvement projects with his wonderful wife.

Mark Schoder: The Facilitator
Prior to starting Life Advantages in 2000, Mark's background was primarily working as a researcher and investment banker on Wall Street focused on the health insurance industry. His key strength was analyzing opportunities that would provide innovation in the industry and determining which companies had the culture and leadership to take advantage of such. His main focus now is to evaluate new products and relationships that allow Life Advantages to create programs and partnerships that best serve the needs of its current and future customers. Mark has a wonderful wife of 39 years and two self-confident sons in their mid-twenties.

Matt Evans: The Coder
Matt started coding for fun in middle school and never stopped. Though he’s tried his hand at being a bike mechanic, a lifeguard, security detail, and a deckhand, to name a few, he settled on working toward his Computer Software Development degree and recently landed a job as our newest developer. In his free time, Matt enjoys astrophotography (you should Google that), electronics projects, and camping, hiking, and all things outdoors. The latter of which are hard to do in the oppressive heat of central Florida, but he’ll hang at the dog beach until he figures that out.

Michele Lewis: The Concierge
Our resident ray of sunshine, Michele has a laugh that makes Mondays almost tolerable. After whipping a string of other offices into shape, she found herself semi-reluctantly doing the same at Life Advantages (this series of wrong turns started when she married Pete, our Architect). However, after a number of months of putting her editorial, organization, and communications skills to work, she thinks we may be salvageable after all. Other than being married to Pete (and mom to their two boys), Michele wants you to know she lived in Savannah for six weeks, graduated happily in the middle of her high school class (not higher, not lower), and has managed to have the best dogs that ever lived. Maybe that series of wrong turns were right, in the end.

Pete Lewis: The Architect
Pete is responsible for finding new and innovative ways to implement and update Life Advantage's many product offerings. He has spent over 10 years focusing specifically on the technological aspects of the EAP industry. When he is not looking at a computer screen, he is busy teaching his two sons how to play the guitar and drums as well as taking long walks on the beach with his wife and bragging to his family in Philadelphia about how much better the weather is in Florida. Oh, and he also wanted to make sure you knew that he graduated from Syracuse University.

Peter Loui: The Late Shift
If your email gets answered after 10pm, it’s from Peter. The first official Life Advantages’ employee, Pete prides himself on amazing customer service and a keen eye for catching the mistakes the rest of the group make. When he’s not updating site content and running reports, he’s in the Gulf of Mexico on an endless search for the one that got away.

Tim Dunn: The Actualizer
Tim specializes in holding down the fort at the home office; making sure our support system stays under control and our clients stay happy. Before directing daily operations here, he was a mental health counselor on a locked adolescent pysch unit at UMass Medical Center, helped manage a child abuse shelter for The Salvation Army, and worked briefly as an EMT. Then he decided to try a more technical career resulting in him traveling to 13 countries and working in 6 of them as Operations Director for an international corporate services firm. Despite the diversity of former careers, he's been able to merge the helping professions with the technical ones here at Life Advantages where he's proud to be firmly planted for nearly a decade. When he's not at work he's likely doing some handyman job somewhere and hanging out with his two sons.

Vyki Bishop: The Swiss Army Knife
Vyki comes to us with over a decade of experience in EAP provider relations, recruitment, invoicing/claims, and issue resolution. As a result, she knows a lot about what doesn’t work, and ways to build bridges between what you have and what you need. She has a deep appreciation for EAP practitioners and the industry. Working here is her "dream job", as she gets to craft solutions to make practice administration faster, easier and smoother - letting providers do what they love to do: counsel!

When she isn't riveted to her desk, Vyki loves landscaping projects. Her favorite tool is the pick ax: she has two, because you never know! When it is not yard weather, she enjoys documentaries and dinner out with her "foodie" daughter.


Interested in learning more? We'd love to give you a tour of our products and answer your questions.

Call: 727.381.9446 x 201
Email: sales@lifeadvantages.com

Our offices are located in beautiful downtown St. Petersburg, walking distance from the waterfront. If you'd like to meet with us in person, you're more than welcome.